Featured Work
Motion Design
Photography
Content Creation & Direction
Retailers Spotlight
Shinola Hotel | Instagram story
In honor of International Women’s Day, we decided to turn the focus to the 5 local, female-owned retail spaces that surround the hotel as a positive way to help increase their brand awareness while celebrating female entrepreneurship in Detroit. By taking an editorial approach, we were able to frame informative promotional content in a more palatable way.
Employee Profiles
Shinola Hotel | Instagram Story
The Shinola Hotel wants everyone to feel at home when they stay, but it can be hard to feel at home in a place filled with strangers. The Shinola Hotel "People” Instagram story series profiles various employees that guests may encounter and shares some insider tips on exploring the city of Detroit.
Shinola Builds
Shinola Detroit | Instagram Story
While shinola has shown high-level video of their Detroit factory, for their new watch, the canfield sport, we wanted to give a “How It’s Made” treatment to the build process by showcasing it in extreme detail. Over the course of three weeks leading up to launch, we posted a weekly series of videos that documented the assembly to build anticipation and give the consumer an up close and personal look into manufacturing process.
Concept, Creative Direction, Editing direction, Copy and distribution provided by Mercenary.
Video shot & Edited by Shinola.